One of the best football clubs in La Liga, Real Madrid, will have a new main sponsor emblazoned on the front of their players’ jersey next season. They finally has made their first deal in the Chinese market. Real Madrid and the electric car manufacturer, Luyuan, announced their new sponsorship contract in China. It is the first Chinese sponsorship agreement the club has ever signed.
Luyuan as a new sponsor will displace the Emirates which has sponsored the club since his contract in 2013. Emirates had previously replaced Bwin, a gambling site that has sponsored the club of Cristiano Ronaldo and friends for five seasons.
Director of Institutional Relations of Real Madrid, Emilio Butragueno, attended the signing of the agreement held within the framework of the XV International Electric Vehicle Fair in Tianjin, the north of China.
Butragueno said that they are very satisfied and delighted to present the first sponsorship contract in Real Madrid’s history that has been signed in Asian Country. It is an honor for the club that it is with Luyuan. That is the start line of a successful partnership that will define the future of both organizations.
Real Madrid financially received advantages from the sponsorship agreements, while Luyuan also has gained special benefit in the form of a massive advertising campaign considering real madrid is one of the famous football clubs known by almost every people all around the world.
This statement is in line with the explanation delivered by Butragueno that Real Madrid was chosen by FIFA as the best club of the 20th century. Their goal is to continue to work with the values they share in order to keep feeding the dreams of millions of people there and all over the world. Links like that are aimed at further strengthening out institution so that they will also be acknowledged as the best club of the 21st century.
He stated that they have shared values with them, the desire to constantly improve, the quest for excellence and a vocation for leadership. Through their brand and products, Luyuan intended to make life easier for the society, using quality, innovation, coexistence and respect for the environment. That was the beginning of a long and successful collaboration that will mark part of the future of their companies.
Luyuan president Ni Jie also added that Luyuan had signed a partnership agreement with the most prestigious club in the world. They were honoured to be the first Real Madrid sponsor in China. Football and electric vehicles have common genes because they are green, healthy, environmentally friendly and close to people.